You're mid-fade. Phone rings. You can't answer. MidFade picks up, plays your voicemail, and texts the caller your booking link. All within 3 seconds. They book with you instead of Googling "barber near me."
MidFade is missed-call handling for Australian barbers. When you can't answer mid-cut, the call forwards to MidFade, your own voicemail greeting plays, and the caller gets an SMS with your booking link within 3 seconds — so they book with you instead of Googling the shop down the road.
Without MidFade
Phone buzzes mid-fade. You glance at it. Can't answer. You tell yourself you'll call back.
You won't. And even if you do, it's two hours later. They've already booked somewhere else.
80% of callers don't leave voicemails. They just Google "barber near me" and tap the first result. Your $45 haircut just walked into the shop down the road.
Lose 5 calls a week like that? That's $225 a week. $11,700 a year. Gone.
With MidFade
Phone buzzes mid-fade. You don't touch it. MidFade picks up.
The caller hears YOUR voice. Your personal greeting, not a robot. Then they get a text with your booking link. 3 seconds. Done.
They tap. They book. You finish the fade. You never even knew the call happened until you check your books later and see a new appointment sitting there.
No app. No AI chatbot. No weird tech. Just your voicemail and a text.
No app to install. No dashboard to learn. This runs in the background while you work.
You're busy cutting. The call goes unanswered. Your phone automatically forwards it to your MidFade number. You set this up once. Takes 2 minutes.
The caller hears your voice, your greeting. Not a robot. Not hold music. Record it yourself or type what you want to say and we'll generate it.
Within 3 seconds, the caller gets an SMS with a link to your Fresha, Goldie, Timely, Square, whatever you use. They tap. They book. Done.
Seriously. Five minutes. No apps. No integrations. No IT guy.
Send us your booking link
Fresha, Goldie, Timely, Square, your own website. Whatever you use for bookings. Just copy the link and send it over.
Record your voicemail greeting
Record a quick voice message on your phone. Or just type something like "Hey, it's Marco, I'm with a client but tap the link to book in" and we'll turn it into audio.
Turn on call forwarding
One setting on your phone. Takes 2 minutes. We send you the exact steps for Telstra, Optus, Vodafone, whatever you're on. Set it once, never think about it again.
Nah. MidFade has smart dedupe built in. If the same number calls twice in 24 hours, they only get one text. Your regulars won't get spammed.
You don't install anything. No app. No login. No dashboard. If you can set up call forwarding (we walk you through it), you can use MidFade. That's it.
30-day money-back guarantee. Not a free trial where you forget to cancel. You pay, you try it for a month, and if it doesn't recover enough bookings to make it obvious, you get your money back. No questions.
Perfect. MidFade works with your existing booking platform — Fresha, Goldie, Square, Timely, or your own site. You give us your booking link and we text it to missed callers. We don't replace your tools; we make sure people reach your booking page instead of hanging up and forgetting.
You change one setting on your phone: "forward unanswered calls to [your MidFade number]." It takes 2 minutes. We send you step-by-step instructions for your carrier. Telstra, Optus, Vodafone, whatever you're on. You do it once and it runs forever.
Most barbers use Fresha (it's free). Set up a Fresha page, grab the link, send it to us. Takes 10 minutes. If you need a hand, we'll walk you through it.
They hear YOUR voicemail greeting. Your voice, your message. Then they get a text. It feels like you sent it yourself. Because the greeting is yours, it doesn't feel robotic or weird.
No lock-in and no long contract. MidFade includes a 30-day money-back guarantee. If you want to stop, turn off call forwarding on your phone and you're done — nothing else to cancel or uninstall.
You miss a few calls a week. That's a few hundred bucks a month walking into someone else's shop. MidFade catches those calls and sends your booking link before the caller even puts their phone down.
Set it up in 5 minutes. Get your money back if it doesn't pay for itself in 30 days. No app. No contract. No hassle.
Questions? hello@midfade.com.au
